Dentists in Joliet and Ottawa, IL and beyond…

Want To Get The Best Results for Your Marketing Efforts?

Dentists in Joliet and Ottawa, Illinois and beyond, we know that you’re busy treating patients. You need a simple marketing strategy that works without wasting time, money or resources. But how do you choose?

You’re inundated with salespeople pushing their software, processes and services on a daily basis. They all sound good, and you just want to make a choice and get back to your core responsibilities.

For help, check out these…

3 Simple Steps To Create Marketing that Works!

1. Start at the End!

To begin, decide what you want to accomplish and when, then work backwards.

What do you need to do to make your goals a reality?

Once you know this, you can make a list of all of the tactics necessary to make this happen. This may include purchasing email marketing software, creating a calendar of social media posts, developing direct mail pieces, and even hiring a marketing, social media or PR consultant to help you.

The point is to know what you want to accomplish and have some idea of what you need to get there.

2. Act! 

Once you know your goals and tactics, start working on your list.

Create a schedule of what needs to be done (and an editorial calendar of content) and when. Also, confirm the responsible party and how you will record responses for each task.

For example, you may schedule Facebook Ads to post.

What do you want people to do when they see your ad?

Will you track the clicks on the ad, calls to your office or something else?

Have a reason and tracking mechanism in place for each of your marketing activities.

3. Test and Repeat.

Start with a small project and monitor the results with your set tracking mechanisms. If it’s working, do more of that marketing. If not, make a change to the content and test it again. If it still doesn’t work, try something new.

Repeat this process on an ongoing basis for the best results.

Ahhh. Marketing That Works for Dentists in Joliet and Ottawa, IL and more!

It’s possible to have cost-effective marketing that works for your practice without a lot of hassle and stress.

You just need to decide the results you want, figure out what tactics are necessary to make them a reality and then take action!

By tracking and monitoring results, you can make the appropriate changes to save time, money and resources.

Best of all, you’ll have processes in place that help you meet your marketing goals so that you can focus on the best patient care possible!

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